Types of Goals and How to Use Them Effectively

Before you start goal setting, it is crucial to dive into the different types of goals. It is essential to look at what area of your life it is for and what your desired outcome is. For some aspects of your life, creating particular goals is necessary. While in other areas, the desired result is feeling-based. 

There are three main types of goals: Good, Better, Best (GBB), SMART, and Aligned.

When you set your goals, you should make sure your goal is one of these types. Let’s learn more about them.

1. Good, Better, Best (GBB) Goals 

This type of goal uses a stairstep approach for the outcome. BGG Goals have three different levels of achievement: a good level, a better level, and a best level.

If you use this type of goal, the good level is the first tier and where you would be happy and satisfied if you met it. Exactly how it sounds, the better goal is a little better than the good level goal. The best goal is the best you could do, and you would be overjoyed to accomplish it. View the best goal as your stretch goal and the final tier of the GBB method.

This goal type is great when you are doing something new or when you don’t want to put a cap on how much you can achieve.

Example of GBB Goals

For example, you are a wedding planner, and you want to focus on booking more weddings in the next three months. 

  • Good Goal: 5 weddings
  • Better Goal: 7 weddings
  • Best Goal: 10 weddings


I learned about SMART goals back in my corporate days, and they were revered as the only way to set goals.

SMART is an acronym for Specific, Measurable, Attainable, Relevant, and Timely.

When you need extra accountability or when you need a firmer framework, these are the type of goals you need to use. They can feel very restrictive and are not ideal when you are setting a feeling-based goal. 

Let’s break down the SMART Acronym even further:

  • Specific: Well-defined, focused, and answers the who, what, & where.
  • Measurable: The metrics you will use to determine if you met your goal, answer how much, how many?
  • Attainable: Is your goal realistic to achieve with the parameters you set and the time/money/energy you currently have? Do you have control over the outcome?
  • Relevant: Does this goal matter to you? Does it make sense for you to set this goal? Is this the right time to tackle this goal? It answers why.
  • Timely: Every goal needs a timeframe in which you plan to accomplish it. It is your when.

Examples of SMART Goals

To increase website traffic to my blog, I will write, edit, and publish one article a week for 12 weeks.

This goal is specific because it tells you precisely what you will do: writing, editing, and publishing. It is measurable because, at the end of 12 weeks, you should have 12 articles. It is attainable and relevant to your business. It is time-bound because you have 12 weeks to complete it.

For more information on SMART Goals, check out this blog post.

3. Aligned Goals

Aligned Goals are feeling-based and aligned with your heart and soul. This type of goal is quickly becoming one of my favorites and one that I stumbled into a few years ago.

Even though these goals are not quantifiable, it does not make them less valuable. It does make it harder to determine if you are successful. 

Even if your overarching goal is not concrete, you can find real things to do that will help you complete your goal.

Aligned goals are great for changes in attitude or relationships.

This type of goal can be used for short- or long-term goals. If you are using it for the short term, establish a time frame to complete it by. The time frame I use the most is three months. 

I use this method for long term goals for my yearly word and Big Life Goals. Big Life Goals are the BIG things you want to accomplish in your life. These can feel scary, embarrassing, and sometimes, unrealistic. They help make sure you are heading in the direction. Creating smaller goals can help you take baby steps to achieve them. 

I think Big Life Goals are so important, I have created an entire blog post dedicated to them, check it out here. 

Examples of Aligned Goals

An example of a short-term aligned goal would be building your relationships. It also could focus on improving your mindset or attitude. It isn’t something you concretely say, yes, I achieved it, but you will be able to feel if you did it or not. 

Let’s say you have got yourself into a rut and you want to become a more positive person over the next quarter. Your aligned goal would be to become more positive. There is no quantifiable way to measure if you become more or less positive over the quarter.

But there are concrete things you can do to help you achieve that goal to measure your progress. Examples would include meditate every morning, read daily affirmations, write down when you are feeling negative and go to the gym four times a week. You can use a goal tracker to measure how often you are doing those things. T

hen, at the end of the three months, you need to ask yourself if you feel more positive. Your heart and soul will be able to tell you the answer. 

How to Use the Different Types of Goals

Now that you have learned about each type of goal, it is time to start setting them. It is a relatively simple process, and once you get enough practice, you will be able to breeze through it.

  1. Visualize the outcome you want
  2. Based on the outcome and what is involved, pick a type of goal (SMART, GBB, or Aligned)
  3. Walkthrough the process of setting that goal for each type.
  4. Repeat for each goal you would like to set 

For more on goal setting and how to achieve your goals, I have a course called Revolution Goal Academy. Learn more about it here


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